Did you know that all Worker Bees are females without reproductive capabilities? So what do the guys do all day?
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Have you ever viewed a restaurant menu with less-than-flattering pictures of the food? If so, chances are the unsightly photos had a negative impact on your appetite. Conversely, visualize a McDonald’s menu…mmmm. Makes you hungry just thinking about it, right?

The same principal applies to your product shots as well. Below are examples of the Roaring Toyz custom big rig shot in natural daytime light. See the difference in impact between a decent photo and a good photo.

Art director, Carlos Anderson and photographer Zach Cordner combined forces to scout the location and prepare the shoot. Model, Wrenna Monet was the star attraction of this freaky feature and Eye Candy Cycles provided their six figure custom Kawasaki ZX-14 to complete the vision. Read the full story to see before and after images of the magazine feature design.

As a journalist, and general purveyor of news that is good and decent, I find it to be my duty to shed light on the talented individuals that operate from behind the lens. One such individual is celebrity photographer, Zach Cordner.

Daybreak is a Mystic time in Irvine, California. Brisk morning air cools the surface temperature of nearby bodies of water, spawning a misty marine layer that gently blankets picturesque terrain. Thick masses of condensed air paint a serene setting, ideal for a revitalizing morning walk. Pedestrians quietly stroll through the opaque landscape in relative anonymity and absolute tranquility.

The IMS is dawning a fresh, new campaign of well-designed displays and signage this year. To complement their sporty new look, the IMS has commissioned Crown Multimedia Agency to produce the series’ official magazine.